Share the post "A Lesson in The Need for Believable Ads – Chevy Traverse"
If you ever followed me when I wrote for other marketing and branding blogs, then you might remember that I’m always preaching the need for advertising copywriting to be believable. Pie in the sky claims just don’t hack it.
Don’t believe me? Check out the ad I saw on the front page of Yahoo! today for the new Chevy Traverse that’s pictured below.
Do you believe it? Is the Chevy Traverse, “everything you’ve ever wished for … and then some?”
Point made.
Your thoughts?
Image: Chevrolet
Share the post "A Lesson in The Need for Believable Ads – Chevy Traverse"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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