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How to Blog to Build Your Business and Brand Class – Tickets Now Available

KeySplash Creative President & CEO Susan Gunelius is leading a seminar in Altamonte Springs, Florida (just minutes from Orlando) on February 21st called Impactful Blogging that will teach you how to leverage blogging to effectively build your brand and your business. Even if you’re not planning to be in Central Florida on February 21st, it’s the perfect time and place … [Read more...]

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The First Tenet of Copywriting (and Marketing)

It's hard to build your brand and your business if you don't understand how consumers think. The first step to successfully marketing your business and creating compelling messages that motivate people to purchase your products or services is to understand the first tenet of copywriting (and marketing): Your product or service is far less important than its ability to … [Read more...]

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How to Go From Social Media Zero to Hero [Infographic]

Are you following the 7 Ps of Social Media to build your brand and business? If you stick to the 7 Ps in all of your social media activities, you'll be well-positioned to drive results. That's because the 7 Ps of Social Media are tied directly to brand building. A powerful brand can survive any micro- or macro-environmental obstacle, so developing your social power is a … [Read more...]

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Susan Gunelius Tops List of Women and Leadership Influencers

Social media influence moderation company Traackr created a ranking of the top women and leadership influencers, and KeySplash Creative, Inc. President and CEO Susan Gunelius ranks in first place. Using its Influencer Network Analysis feature, Traackr identified the people who are leading the online conversation about women and leadership. The Traackr report includes the … [Read more...]

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Epic Brand Twitter Fails: A Lesson in Brand Reputation Management [Infographic]

Kudos to Paul Mardsen and the team at Social Commerce Today who put together an infographic filled with examples of Twitter fails by brands for a course on social media reputation management for brands that they were conducting. The infographic not only collects some of the best examples for marketers to learn from, but Paul's team is encouraging marketers to share it, … [Read more...]

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