Don't put all of your efforts and budget into marketing on sites like Facebook which you don't and can't control. That's a piece of advice that I've been communicating in my books, lectures, and content for years, and it's a topic that's gotten a lot of buzz since Facebook updated its EdgeRank Algorithm. It turns out that marketer's page posts are only getting a 10-15% view … [Read more...]
10 Easy Steps to Create a Company Page on LinkedIn and Facebook
If your business doesn't have a Facebook Page or LinkedIn Company Page yet, then you're missing opportunities to broaden the reach of your marketing messages, build your audience of brand advocates, and grow your business. Recently, I wrote two articles for Forbes that break down the process of creating a Facebook Page and a LinkedIn Company Page in 10 steps each (links are … [Read more...]
The Illusion of Influence and Buying Fake Twitter Followers [Infographic]
While tools like Klout and Kred struggle to find ways to accurately measure online influence in a manner that companies can effectively use to build their brands and boost sales, a new infographic from Social Selling University (shown below) reveals just how widespread the problem of buying fake Twitter followers is. Couple that infographic with the Fake Follower Check tool … [Read more...]
3 Ways Crowdsourcing Can Ignite Your Marketing
Crowdsourcing is used by more companies every day for marketing purposes. Whether American Express is using volunteer business experts to create content for its American Express OPEN Forum site or Heineken is using customers to create Facebook content, you can find examples of crowdsourcing for content marketing purposes across the web. In my latest article published on … [Read more...]
Blogging All-in-One for Dummies Second Edition Is Now Available
A new and fully updated version of my popular book, Blogging All-in-One for Dummies, is now available. Blogging All-in-One For Dummies Second Edition includes new sections about Tumblr, mobile blogging, team blogging, and more. The book is over 700 pages and includes 8 full minibooks: 1. Joining the Blogosphere: Learn how to prepare and start a blog, blogging rules and … [Read more...]
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