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30-Minute Social Media Marketing Free Bonus Chapter Second Edition

Want to get a free 30-day social media marketing jumpstart plan? That's exactly what's included in the exclusive bonus chapter from my book, 30-Minute Social Media Marketing, and an updated second edition is now available. The free chapter (which is not in the book) includes daily tasks so you can get your social media presence up and running effectively and start moving … [Read more...]

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The Complete Idiot’s Guide to LinkedIn Now Available

Last month, my ninth book was published -- The Complete Idiot's Guide to LinkedIn -- and it's now available through all online and offline booksellers. While this book is intended for LinkedIn beginners, it includes far more information about using LinkedIn as part of a career and business growth plan than typical "beginner" books offer. For example, you'll learn how to … [Read more...]

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What’s So Great About Social TV?

Social TV is the hot topic in marketing circles this days, and there is a good reason for all the hype. Social TV is the next step in the evolution of broadcast and online marketing. First, what is social TV? In simplest terms, social TV is the marriage of television and digital communications. Research shows that more and more people watch TV while simultaneously using … [Read more...]

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5 Lessons “The Hunger Games” Teaches Marketers

Recently, I wrote an article for Forbes about the five lessons marketers can learn from The Hunger Games. At first glance, The Hunger Games is simply a young adult fiction novel, but when you look deeper, the story offers a wide variety of lessons that readers can apply to their own lives -- including marketers! These lessons aren't groundbreaking or earth-shattering, but … [Read more...]

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KeySplash Creative CEO Susan Gunelius Wins Best Blog Award at 2011 Stevie Awards for Women in Business

On Friday evening, November 11, 2011, I attended the 8th annual Stevie Awards for Women in Business where I received the award for Best Blog for WomenOnBusiness.com. This is a blog I began in 2007 as a place to give women in business a place to demonstrate their thought leadership and share their expertise related to all business topics. I was thrilled to accept the award on … [Read more...]

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