I've been having so many conversations about the importance of focusing on the quality of your social media followers lately, that I thought it would be a good idea to share an excerpt from my book, 30-Minute Social Media Marketing, about this very subject. "There is a widely held belief that it's important to get as many people to follow you on Twitter as possible in order to … [Read more...]
Susan Gunelius of KeySplash Creative Named Finalist in Stevie Awards for Women in Business
I'm happy to announce some exciting news for KeySplash Creative. We've been named as a finalist for two Stevie Awards for Women in Business. Following is an excerpt from the press release: Susan Gunelius, KeySplash Creative, Inc. President and CEO, was named a Finalist for a Lifetime Achievement Award in the in the 8th annual Stevie Awards for Women in Business. Susan’s … [Read more...]
How to Write Content for an Online Audience that Scans – Quickly
The online audience moves very quickly, and if you don't catch their attention within a couple of seconds, you've lost your opportunity to connect with them. Social media marketing and content marketing require a different form and style of writing to communicate messages than traditional marketing. Fortunately, there are some simple steps that can help you learn how to … [Read more...]
How to Break Free of the Text Messaging Bonds that Limit Your Mobile Marketing
In my newest article on Entrepreneur.com, I offer 5 tips for mobile marketing beyond text messages. In simplest terms, text messages can still be effective, but if the only way you're marketing your business to the mobile audience right now is through text message ads, then you're severely limiting your potential.There is just so much more you can be doing to grow your … [Read more...]
Comic Con and the Story of Brand Evolution
Remember when the annual Comic Con convention was a place where die-hard comic book fans gathered to geek out about their favorite characters and storylines? How times have changed. Comic Con officially kicks of in San Diego today, and the cast of players has changed radically in recent years. Who would have thought back in the day that the big draws to Comic Con attendance … [Read more...]
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