My most recent article on Entrepreneur.com reveals the 10 inarguable laws of social media marketing. You can read the complete article on Entrepreneur.com, but a snippet is included below to get you started. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help … [Read more...]
Marketing Lessons from the Best Super Bowl Ads of All Time
My newest article on Entrepreneur.com discusses what businesses can learn from multi-million dollar jingles, babies and sock puppets from some of the best (or at least the most remembered) commercials aired during Super Bowl games. I discuss five memorable ads and offer takeaways from each advertising effort that businesses can apply to their own campaigns in the future. My … [Read more...]
Staking Your Brand’s Claim in the Digital World
The newest issue of Dan Schawbel's excellent publication, Personal Branding Magazine, includes an article that I wrote called Staking Your Brand's Claim in the Digital World. You can get a sneak peak of the new issue and learn how to subscribe to the magazine on Dan's Personal Branding Blog. Here's an excerpt of my article, which ties in with my latest book, 30-Minute … [Read more...]
Susan Gunelius Talks Branding and Social Media Marketing with Stiletto Woman Magazine
The January/February 2011 issue of Stiletto Woman Magazine features an in-depth interview with Susan Gunelius, KeySplash Creative CEO and author of 30-Minute Social Media Marketing. Following is a brief excerpt of the interview from the magazine article: "Social media marketing is the biggest opportunity for businesses of all sizes to grow their brands. Social media gives … [Read more...]
10 Marketing Trends for 2011
I put together a list of 10 marketing trends for 2011 that you can read on Entrepreneur.com. In my article I explain, "As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year. "The need for trust, value and brand transparency, among … [Read more...]
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