Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

January 5, 2011 By Susan Gunelius

Building Your Brand with Social Media

In my latest article on Entrepreneur.com, I share 5 strategies that you can use to build your online presence and boost your brand and business through social media. As I wrote in the article: "Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop … [Read more...]

December 23, 2010 By Susan Gunelius

New Year’s Resolutions for Your Brand – 10 Things to Try in 2011

This guest post was written by Shawn Parr, CEO of Bulldog Drummond. You can learn more about Shawn at the end of this post. 1. BE COURAGEOUS, OFTEN Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well, and what you could have been different. Take courageous steps to help your brand stand out in 2011. 2. REVISIT AND REFINE YOUR … [Read more...]

November 24, 2010 By Susan Gunelius

Susan Gunelius Talks Social Media and Branding on Internet Marketing Podcast

Kelvin Newman of SiteVisibility's Internet Marketing Podcast, one of the top marketing podcasts on iTunes, interviewed Susan Gunelius about branding, social media, and her new book, 30-Minute Social Media Marketing, in a half-hour podcast that you can listen to for free here. During the podcast, Susan talks about building branded online destinations, the compounding effect … [Read more...]

November 22, 2010 By Susan Gunelius

Revealing the Marketing Magic of Harry Potter

With the newest Harry Potter movie hitting theaters this month, I shared an excerpt of my book, Harry Potter: The Story of a Global Business Phenomenon, on Entrepreneur.com. In the article, I reveal five of the secrets of Harry Potter's marketing magic. One of the secrets revealed in the article is: Word-of-Mouth Marketing and an Online Buzz Ask 100 people how they first … [Read more...]