My newest book, 30-Minute Social Media Marketing, is now available from book sellers both online and offline. I just received my copy from Amazon.com, and I'm really happy with the final product. McGraw-Hill did a great job with the layout! This book was written for the business small or mid-size business owner, entrepreneur, or individual who doesn't have the time or … [Read more...]
5 Tips to Market to the Hyper-connected
In my newest article on Entrepreneur.com, I discuss the evolution of the consuming CONsumers of the past to the brand advocate PROsumers that exist today thanks to the power of the social web. You can check out a snippet of the article below and click on the link above to read the full article. The term “prosumer” isn’t a new one. It has been around the marketing world … [Read more...]
Build Your Brand – Build Your Business
Just a reminder to small business owners and entrepreneurs -- I'll be speaking at the upcoming Entrepreneur Media and Verizon Wireless Winning Strategies for Business Conference in Long Beach, California on October 5, 2010. If you want to learn how to build your brand and your business using social media and content marketing, then check out the conference site for all the … [Read more...]
Geek Squad Feels Your Pain
Kudos to Geek Squad who approved a funny set of print ads that hits home to just about anyone who has ever used a computer. The creative comes from the Miami Ad School in Madrid, Spain. I laughed out loud when I saw these and could completely relate. I also love Victor Javier Blanco's brilliant sub-copy, "Fixed before it gets nasty." I love simple but incredibly effective … [Read more...]
Improve Your Copywriting with the Red Pen Rule
In my book, Kick-ass Copywriting in 10 Easy Steps, I write about how a little trick I call the Red Pen Rule can help you make your marketing copy more effective and more successful. This week, I wrote an overview of the Red Pen Rule on Entrepreneur.com. Here's a snippet to give you an idea of what's included in the article and discussed in greater detail in my book. "You … [Read more...]
- « Previous Page
- 1
- …
- 15
- 16
- 17
- 18
- 19
- …
- 57
- Next Page »
