Content marketing works extremely well to build your brand and business, but creating great content takes a lot of time (or money if you pay someone to create it for you). Therefore, you have to be strategic about the content you create, or you’ll waste precious time and money developing content that doesn’t help you reach your goals. To help you evaluate your content ideas, … [Read more...]
5 Ways to Increase Your Opt-in Form Conversions
Are you using an online opt-in form for lead generation, but your conversions are less then you’d hoped for? This isn’t uncommon for businesses, and fortunately, there are some simple tweaks you can make to increase your lead generation form conversions without spending a fortune or investing a lot of time. 1. Offer a Lead Magnet Don’t just add a sign-up form to your website … [Read more...]
Boost Results by Merging Your Content Marketing Funnel with Buyer Journeys and Buyer Personas
Buyer personas, buyer journeys, marketing funnels – there are so many marketing terms being thrown around in recent years that business owners are completely overwhelmed! I’m going to make things less complicated for you by showing you how to boost your marketing results by merging your content marketing funnel with your buyer journeys and buyer personas. Buyer … [Read more...]
5 Proven Ways to Get More Social Media Shares for Your Content
You take a long time creating your content, and you want people to see it – particularly your target audience. One of the best ways to spread your content online is to get social media shares, but how do you get people to share your content on social media so larger audiences find it? First, you have to be realistic with your expectations. According to Steve Rayson, Director … [Read more...]
5 Steps to Grow Your Email Subscribers List Fast with Lead Magnets
You have a huge opportunity that business owners and marketers a decade ago would have paid big, big bucks for. Can you guess what it is? I’m talking about your email list. In that list is a group of people who want to hear from you. They’re either your past or present clients or they’re people who have opted in to receive messages from you. That list is a marketing … [Read more...]
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