Whether you own a company where you offer your services in exchange for a fee or you're a freelancer, the ugly truth is that everyone believes that since you're selling your talent, expertise, and time, the price is negotiable. Thanks to this hilarious YouTube video where the vendor-client relationship is re-enacted in real world situations, perhaps word will get out that … [Read more...]
Part 2 – Susan Gunelius Talks About the Playboy Brand and Her New Book
Part 2 of my interview with Anna Farmery at The Engaging Brand is now available for you to listen to. During the interview, Anna and I discuss my new book, which is coming out in the U.K. in September 2009 and in the U.S. in October 2009, Building Brand Value the Playboy Way. If you want a sneak peak inside the book’s content or just want to hear more about the Playboy … [Read more...]
Deb Ng of FreelanceWritingGigs.com Interviews Susan Gunelius
Deb Ng, owner of the most popular blog community for writers (Freelance Writing Jobs), interviewed me for a new series she's publishing that tells the stories of writers who have achieved different levels and types of success. Deb is one of my favorite bloggers, so I was happy to be interviewed for the debut article in the new series. Deb asked some great questions that I … [Read more...]
Susan Gunelius Talks About the Playboy Brand and Her New Book
My latest interview with Anna Farmery at The Engaging Brand is now available for you to listen to. During the interview, Anna and I discuss my new book, which is coming out in the U.K. in September 2009 and in the U.S. in October 2009, Building Brand Value the Playboy Way. If you want a sneak peak inside the book's content or just want to hear more about the Playboy brand … [Read more...]
Yahoo is not a Search Company
According to Yahoo! CEO Carol Bartz, "We're not a search company." You might ask, then what the heck is Yahoo? According to Bartz, it's a site that creates a complete experience through social, mobile and video components. The Yahoo! we know today is just the tip of the iceberg of where the company and brand are going in the future. The challenge will be repositioning the … [Read more...]
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