Recently, I received a review copy of Twitter Power by Joel Comm. I published a review of Twitter Power on my Blogging Guide Site for About.com. I'm not allowed to republish it here, but I want to share the review, so please follow the link to read my review of Twitter Power. Long story short, I liked Twitter Power and think it's particularly useful for beginner Twitter … [Read more...]
Aflac and Disney Pixar’s Commercial is Looking ‘Up’
Disney's Pixar and Aflac have teamed up for a cross promotion effort that appears to be poised for success. You've got to love the Aflac duck, and the pairing of the duck with the animation of Disney Pixar's new film, Up, works very well. So often these types of pairings do not work at all. It's great to see one that's done so well! Your thoughts? … [Read more...]
Online Advertising Tip – Make Sure Your Links Work
I saw a great ad on the home page of Yahoo! today for a promotion by Mars (check it out below). The ad told viewers to click on it to learn more about real chocolate and get a special coupon. I love chocolate, so I was more than happy to click on the link. Too bad it didn't work -- even after multiple tries. Remember, if you run an ad on a popular website with an … [Read more...]
Geoff Rosenbaum of the Principle Group on Branding – Part 2
Time for part two from a series of posts from Geoff Rosenbaum. Geoff is the Executive Vice President of Principle Group, an international branding company headquartered in the United Kingdom that recently opened a new U.S. office in Tennessee. You can follow the link to read Part 1 of Geoff's branding series. Implementing a global brand can be a big, complex and terrifying … [Read more...]
5 Phases of the Best Viral Marketing
The Swine Flu got me thinking about how the phases of the best viral marketing campaigns are similar in growth to the rising threat levels of a flu pandemic. Yes, I admit, I really have to get a life beyond marketing if I'm seeing marketing theory in the Swine Flu outbreak, but honestly, it's the first thing I thought of when I saw the CDC's Flu Pandemic Phases. I need to get … [Read more...]
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