I stopped by the Brand New blog today and learned that Dollar General has a new logo. This one can be added to the why bother category. Unless someone can help me understand. Anyone? Anyone? Bueller? Based on this post from BrandlandUSA, I think that perhaps Dollar General should have focused on updating other parts of its business before investing in a logo … [Read more...]
Even Homeless Frank Says No to Microsoft
The video below is highly politically incorrect, but it shows one more view from consumers about how Microsoft is failing to connect with consumers through its products and reactionary commercials (think of the "I'm a PC" ads released in response to Apple's popular "Mac Guy vs. PC Guy" commercials). Apple might not be at the peak of its branding game anymore, but the company … [Read more...]
Geoff Rosenbaum of the Principle Group on Branding – Part 1
Today, I'm happy to publish the first of a series of posts from Geoff Rosenbaum. Geoff is the Executive Vice President of Principle Group, an international branding company headquartered in the United Kingdom that recently opened a new U.S. office in Tennessee. I can't wait to read Geoff's insights! Keep reading to get a taste of what he's got in store for the KeySplash … [Read more...]
Kevin Muldoon of Blogging Tips Reviews Google Blogger for Dummies
There was a time when I wrote for Kevin Muldoon's excellent blog about blogging -- BloggingTips.com. When my latest book, Google Blogger For Dummies, was released, I asked Kevin if he would be interested in reviewing it. He obliged and today, his review is live on BloggingTips.com. I'm happy to report that Kevin's review is positive. In his review post, Kevin … [Read more...]
Network Solutions Delivers Small Business Success Index
This month, I was asked to provide my responses to some questions about the new Small Business Success Index study developed by Network Solutions and the University of Maryland Robert H. Smith School of Business. I'm happy to share the link to the interview here on KeySplash Creative Conversations. Following is a snippet from the interview: Network Solutions: What did the … [Read more...]
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