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April 9, 2009 By Susan Gunelius

The Tastiest Buzz – The Definition of Literal Brand Naming

The Tastiest Buzz is a brand name that made me do two things - stop to take a closer look and laugh.  In the world of branding, those are two very good things. The Tastiest Buzz is a new caffeinated drink from Brazen Street LLC, and the brand name is great.  It explains exactly what the product is in a memorable way.  Here's the description of The Tastiest Buzz from the … [Read more...]

Filed Under: Blog, Branding Tagged With: brand buzz, brand names, Branding, creative branding, product naming, tastiest buzz

April 8, 2009 By Susan Gunelius

The Gap Between Chrysler, GM and Toyota

Why are Chrysler and General Motors struggling to stay afloat while Toyota, which has not been immune to the economic downturn, survives?  In case you're unsure of why such a huge performance gap exists between U.S. auto manufacturers and their Japanese competition, check out these headlines from the Associated Press and Reuters today, which explain it very well. Chrysler … [Read more...]

Filed Under: Blog, Marketing Mistakes Tagged With: brand strategy, chrysler suv, hummer auction, Marketing Strategy, toyota iq

April 7, 2009 By Susan Gunelius

Dell’s Loss is Blog Council’s Gain

The big news in the world of social media today is the departure of Dell's social media chief, Bob Pearson, who will now be batting as part of The Blog Council.  If you're not familiar with The Blog Council, it's a industry group that focuses on social media.  Members are leaders in social media and corporate executives who work in social media.  The Blog Council is led by Andy … [Read more...]

Filed Under: Blog, Social Media Tagged With: andy sernovitz, blog council, bob pearson, dell, social media marketing

April 6, 2009 By Susan Gunelius

I’m Not a Doctor but I Play One On TV

Remember that phrase from the mid-1980s Vicks 44 commercials -- "I'm not a doctor, but I play one on TV." There were two versions of that commmercial that I recall - both with soap opera actors (a quick web search reminded me the actors were Peter Bergman of All My Children and Chris Robinson of General Hospital). Both actors said that famous line, "I'm not a doctor, but I … [Read more...]

Filed Under: Advertising, Blog, Copywriting Tagged With: Advertising, Copywriting, marketing messages

April 4, 2009 By Susan Gunelius

Flutter – The Shortened Twitter

Have you seen the viral video online about Flutter - the "nanoblogging" site for people who find Twitter too much to handle? The video asks if 140 characters are too much for you to read?  If so, try Flutter where flaps are limited to just 26 characters.  What's next?  Shutter - 10 characters only, no vowels (that's Shttr).  Hilarious!  Check it out below. … [Read more...]

Filed Under: Blog, Viral Marketing Tagged With: flutter, microblogging, twitter, viral video

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