I'm constantly talking and writing about developing emotional involvement in your brand to drive customer loyalty. Today, I'm going to provide my three steps to generate emotional involvement in your brand. I call these three steps the 3 S's of Customer Loyalty. By ensuring your brand offers customers the 3 S's of Customer Loyalty, your customers will become emotionally … [Read more...]
Google Blogger for Dummies Reviewed on b5media’s Blisstree.com
Mary Emma Allen, b5media's crafting expert and blogger at the network's Blisstree.com site, wrote a review of my latest book, Google Blogger For Dummies. You can read the review here. I'm very happy to hear that so many people are finding the book to be helpful and a valuable resource! … [Read more...]
Win a Copy of “Kick-ass Copywriting in 10 Easy Steps”
Last week, Deb Ng, owner of the leading online community for freelance writes, Freelance Writing Jobs, published a review of my book, Kick-ass Copywriting in 10 Easy Steps. This week, she is offering a signed copy of my book through a giveaway on her blog. You can read the contest rules and enter here. Good luck! … [Read more...]
Is It Just Me?
Just a random branding thought today. Is it just me or does the brand name SoyJoy remind you of Soul Glo? Everytime I hear the name SoyJoy, I hear the Soul Glo song, "Just Let Your Soul Glow," over and over in my head. For those of you who may not have seen one of my favorite movies, here's a clip of the Soul Glo commercial from Coming to America. … [Read more...]
Kick-Ass Copywriting in 10 Easy Steps Reviewed by Deb Ng of Freelance Writing Jobs
Deb Ng of the number one online community for freelance writers, Freelance Writing Jobs, published a review of my book, Kick-ass Copywriting in 10 Easy Steps, this week. In a nutshell, she liked it! It's a great write up, and you can read it here. … [Read more...]
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