I've been meaning to write this post for a long time, and today is the day I decided to sit down and do it. There are so many great blogs about marketing, branding, advertising, design, and so on that don't get the praise or traffic they deserve. Following is a list of marketing-related blogs that are so much fun to read, and you might not even know about them … [Read more...]
David Meerman Scott Talks about Social Media and the World Wide Rave
I attended the Custom Content Conference in Miami, Florida earlier this week where David Meerman Scott discussed social media and his new book World Wide Rave as the event keynote speaker. I wrote an in-depth overview discussing David's 7 rules for social media success on the Newstex.com blog. You can read my coverage of David's speech here. … [Read more...]
Social Networking and Blogs are More Popular Than Email
Have you shifted your marketing investments to match consumer habits? Did you know that statistics show social networking and blogs are now more popular than email? Is your brand represented where it needs to be? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than Email. … [Read more...]
Read an Excerpt of “Harry Potter – The Story of a Global Business Phenomenon” by Susan Gunelius
The publisher of my book, Harry Potter: The Story of a Global Business Phenomenon, gave me permission to provide an excerpt from the book here on the KeySplash Creative website. You can read the Introduction here and get an idea of what the book is about. It's a fascinating branding and marketing story that I truly enjoyed researching and writing! … [Read more...]
New Kraft Logo – A Yoplait Ripoff?
Last month, I wrote about the new Kraft logo on the Corporate Eye blog. You can check out the old and new Kraft logos below: This month, it turns out that Kraft has more problems with this new logo than I originally thought. Word is out that the logo, which took seven months to design and who knows how much money, is a bit too close in appearance to the logo for … [Read more...]
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