Barack Obama could have had a great career in marketing and branding. There is no doubt he knows how to craft a brand strategy. Take a look at his latest branding initiative - the American Recovery and Reinvestment Act (ARRA). Earlier this month, President Obama announced that all projects funded by the recovery program would carry the official ARRA Seal - a new logo created … [Read more...]
5 Core Steps to Building a Business Brand Strategy
Every business has a brand image attached to it, but the work that goes on before that brand image is launched is critical to long term success. The role of the business owner or brand manager is to determine what you want your brand image to be, and then define a strategy to make the brand image a reality. Following are five core steps to help you get started with a … [Read more...]
2009 Rebrand 100 Global Award Winners Announced
The 2009 Rebrand 100 Global Award Winners have been announced. If you want some inspiration on your own branding efforts and rebranding creative, take a look at the winners by following the link above. There are 100 companies listed with links to see the before and after of each company's rebranding efforts -- and not just logos. You can see websites, collateral, signage, … [Read more...]
Google Blogger for Dummies Reviewed on MomGadget.com
I was thrilled to read Gayla McCord's review of my latest book, Google Blogger For Dummies, on MomGadget.com today. Here's a teaser from Gayla's review, "Whether you are looking to pursue blogging to keep in touch with family and friends, journal your family activities or try your hand at blogging for profit, Google Blogging For Dummies is a book you’ll want to add to your … [Read more...]
Products That Look Like Guns – Get Your Gun Shaped Shoes
I have been finding some highly entertaining videos and blog posts online this week. You've got to love the Internet! Today, I have to share a great post on Toxel.com that rounds up some of the most interesting gun-inspired products you can imagine! Some of the products are real (including the gun shoes by Chanel, check out Madonna wearing them here) while others are … [Read more...]
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