Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

March 10, 2009 By Susan Gunelius

5 Steps to Build Your Brand

I wrote a post for the Florida Conference for Women Blog (I'll be speaking at the Florida Conference for Women in Orlando, Florida in May) called 5 Steps to Build Your Brand. The steps can be applied to any individual or business trying to build a brand. … [Read more...]

March 8, 2009 By Susan Gunelius

The ShamWow Song – I Love YouTube

I love YouTube. Just a week or so ago, I posted some hilarious Snuggie parody videos, and now, I found the ShamWow song that parodies the slightly disturbing ShamWow commercial / informercial. It just goes to show that an over the top commercial can drive a buzz. Whether or not its the kind of buzz that will increase sales and drive positive PR is another subject entirely, … [Read more...]

March 6, 2009 By Susan Gunelius

Susan Gunelius Interviewed on The Engaging Brand Podcast

Anna Farmery of The Engaging Brand interviewed me about business communications, and the interview is now available as a podcast here. Just click the "Play" button on the right side of the screen to listen. You can subscribe to The Engaging Brand show on iTunes. In the interview, Anna and I discuss: Has business writing changed over the last decade? Has business … [Read more...]

March 5, 2009 By Susan Gunelius

10 Questions to Achieve Branding Success

How do you ensure your business initiatives are effectively establishing, promoting and communicating your brand promise? Ask yourself the 10 questions below to achieve branding success. Employees and customers know the one word that your brand occupies in consumers’ minds. Customers know what to expect from your brand. Employees can clearly articulate your brand … [Read more...]

March 3, 2009 By Susan Gunelius

Elements of Islay Whiskey – Poisonous Packaging or Not?

I read a great post on The Dieline today and had to write about it here to find out what everyone thinks about the packaging for the Elements of Islay Whiskey. In a hat tip to the product name - the "Elements" of Islay Whiskey, the package labels are designed to look like they came from the periodic table of elements. Even the bottle shape has a chemical feel to it … [Read more...]