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The Surprisingly Easy Way to Create Facebook Ads that Work

If you want to generate brand awareness or sales through Facebook, then you need to understand that Facebook has very much become a pay-to-play party. I could go on and on about why it’s so hard to get people to actually see your Page content unless they physically visit your Page (and yes, that includes people who have already liked or followed your Page), but Facebook will … [Read more...]

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Content Marketing Success Means Forgetting Everything You Know about Marketing

One of the first things you have to do to be successful with content marketing is to forget everything you know about marketing. I know that's a scary concept. Trust me, I'm a marketer and I get it. For decades, businesses have been following marketing strategies based on interrupting consumers. However, for your content marketing efforts to work, you need to put that … [Read more...]

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13 Areas of Focus to Create Effective Buyer Personas

A buyer persona is a written representation of a customer group (i.e., a segment of your audience). Buyer personas are developed using a combination of primary and secondary research and are based on customer demographic, psychographic, and behavioral data. Let's take a closer look at each. Demographic characteristics represent the physical and tangible characteristics of a … [Read more...]

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5 Reasons You Need a Content Calendar (and a Free Worksheet and Template)

Content marketing is one of the most effective and affordable ways to directly and indirectly promote your business, but coming up with interesting things to write every day can be a significant burden -- especially if you don't have the budget to hire someone to help you write! This is when a content calendar can help you stay productive. Churning out good content (and I … [Read more...]

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How to Convert More Website Visitors into Email Subscribers – Infographic

In 2017, your email subscribers list is one of your company's most valuable assets. The phrase, "it's all in your list," has never been more accurate than it is today! There are many ways to increase email subscribers using lead magnets (check out the free lead magnet email marketing campaign), contests, and more, but before you invest time and money into those tactics, you … [Read more...]

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