Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

March 2, 2009 By Susan Gunelius

Brand Building for Search Engine Optimization

My go-to-person for SEO, Gab Goldenberg of SEO ROI wrote a great post that's full of resources to help internet marketing companies merge brand building and SEO, but much of the information included in the article can be applied to any blog or website. Gab provides more than theory in his article. He cites examples and provides case studies as well stories from his own … [Read more...]

February 26, 2009 By Susan Gunelius

Snuggie Bar Crawl – Stay Cozy and Warm While You Get Your Drink On

I'm assuming you've seen the hilarious commercial for the Snuggie - the blanket with sleeves. Of course, the commercial isn't meant to be funny, but it is -- really funny. What's funnier than the commercial is the cult of Snuggie users that has developed around the product. It seems like people either love the Snuggie and find it liberating or hate it and wonder why one … [Read more...]

February 25, 2009 By Susan Gunelius

KeySplash Creative Ranked 14 in Junta42 Top 42 Marketing Blogs

I'm very excited to announce that the KeySplash Creative Conversations blog ranked 14th in the new Junta 42 Top 42 Marketing Blogs. This quarter's update included a record 224 blogs, up from 187 last quarter. In addition, the Junta42 Top 42 are now featured as part of the content marketing category at Alltop.com (which will be updated soon with the new 42). According to … [Read more...]

February 23, 2009 By Susan Gunelius

Valpak – The Original Stimulus Package

Kudos to Valpak for coming up with creative advertising copy that's generating a buzz. At the end of 2008, Valpak was laying off workers as more and more businesses cut their advertising budgets. This month, Valpak introduced a new ad campaign that dubs the company's iconic blue envelopes as the "original consumer stimulus package since 1968." The copy goes on to say, “It … [Read more...]