My new book, Google Blogger For Dummies, is now available from Amazon.com and book stores both online and offline. This book is perfect for beginners who want to start their own blogs, but it also includes a wealth of information for more advanced users who want to learn how to make money from their blogs, increase the amount of traffic to their blogs, and use the more … [Read more...]
5 Elements of Logo Design to Build a Powerful Brand Icon
Creating a logo to represent your business and brand image can be an important aspect of your overall business plan, and as such, a great deal of consideration should go into selecting the best graphical interpretation of your brand’s value and promise. Following are five of the most important factors to consider when choosing your brand’s logo. 1. Image If you develop … [Read more...]
PETA’s Banned Super Bowl Ad – Too Sexy for NBC
NBC rejected PETA's Super Bowl ad submission saying it, "depicts a level of sexuality exceeding our standards at NBC." Of course, I have to wonder if NBC would have had the same position on this ad before the Janet Jackson half-time incident a few years ago. Regardless, while this ad may have gotten the attention of some Super Bowl viewers (or perhaps many), I don't think it … [Read more...]
Brand Transparency – A Conversation with Alan Siegel of Siegel & Gale
Last week, I received a copy of Siegel & Gale's report, "Siegel & Gale Simplicity Survey: A Clarion Call for Transparency." If you know anything about me, then you know that I am a big advocate of simple, clear and straightforward marketing messages and using common sense in marketing. I'm anti-shock advertising and hard sales messages. Consumers don't have time to … [Read more...]
Songsmith Ads – Microsoft’s Latest WTF Moment
I was left nearly speechless as I watched Microsoft's most recent demonstration of total lameness; however, I was able to utter the words that no advertiser wants to hear at the end of one of their ads, "WTF?" Check out Microsoft's new "pseudoinformercial" for Songsmith below. I forced myself to sit through the torture, and it was exactly that - torture. This effort marks … [Read more...]
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