Every marketer would love to create an online video that goes viral. The recipe for success has yet to be found. If you can create a video like the Evolution of Dance (below), which has gotten nearly 112 million views since it was uploaded and nearly 300,000 comments, then you can feel fairly confident that you're on the right track to success. I should note that this video … [Read more...]
Pepsi Appeals to a New Generation
Have you seen the new Pepsi commercial? I love it. Pepsi has used the word "generation" in its copy for many decades in an ongoing attempt to keep its brand relevant to new generations of audiences. Some attempts have worked and others have not been as successful. I really like this ad which recreates moments in history showing that Pepsi has been around for all of … [Read more...]
Vote for KeySplash Creative in the 2009 Leading Moms in Business Competition
KeySplash Creative, Inc. has been nominated for the 2009 Leading Moms in Business Competition sponsored by StartUpNation and Ladies Who Launch. Please vote for KeySplash Creative. Thank you! … [Read more...]
Will You Watch Barack Obama’s Inauguration? Take the Poll
It's an exciting time for Americans as the first African American prepares for his inauguration as United States President tomorrow. Many Americans have bought into Obama's brand promise of change. We'll have to wait and see if he can deliver. Let's hope so. Will you watch Barack Obama's inauguration? ( surveys) … [Read more...]
Jimmy Fallon’s New Logo
With Jay Leno moving out of his late night talk show spot on NBC, Conan O'Brien is moving up one hour and Jimmy Fallon is taking Conan's old time slot with Late Night with Jimmy Fallon. To honor the move, Jimmy Fallon let visitors to his show's website pick his show's new logo. Number Seventeen was brought in to design the new logo. They have also designed for Saturday Night … [Read more...]
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