Blog - KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

January 14, 2009 By Susan Gunelius

The History of the Fuji Logo – Example of Well-Executed Logo Evolution

I often write about companies that recently revamped their logos, but today, I'm going to do something a bit different and track the evolution of a logo to see if the changes made to the corporate icon over the decades seems logical and well-executed. I chose Fuji for the first logo history review, because the company provides a good example of doing things right. Check out … [Read more...]

January 13, 2009 By Susan Gunelius

PETA Rebrands Fish as Sea Kittens

In another disasterous marketing move, PETA further uses its non-inclusive brand strategy to alienate people who eat fish. Although those people might very well support other causes PETA fights for, they're not welcome. You can check out this post to learn more about that issue, but today, let's talk about PETA's idea to rebrand fish as "sea kittens" with the hope that a cute … [Read more...]

January 13, 2009 By Susan Gunelius

How About Some Beer Chips?

Have you heard of Beer Chips? How about Chip Shots? They're two new products from Beer Chips, LLC out of Portland, Oregon, and if they taste good and get decent distribution, they're destined to make it. The company is offering salty snacks in three new flavors that combine well-known and complementary tastes. Oh, and the thick-cut, kettle style potato chips are … [Read more...]

January 12, 2009 By Susan Gunelius

Susan Gunelius Interviewed by Harry Potter Education Fanon

Susan Gunelius will speak at the Harry Potter Education Fanon (HPEF) annual symposium, Azkatraz, in July as part of the event's Master of Potter Administration track. This week, Susan was interviewed on the HPEF podcast and spoke about her book, Harry Potter: The Story of a Global Business Phenomenon, the Harry Potter branding and marketing strategies, and more. You can … [Read more...]

January 10, 2009 By Susan Gunelius

What’s G? The Secret is Out

On Thursday night, I was watching The Daily Show with Jon Stewart when a commercial came on with many famous faces but little else, save the letter G at the end. I was left wondering, "What the heck was that?" Apparently, I wasn't the only one who had that reaction. However, I wasn't one of the many people who Googled it afterwards. According to an article that I saw on … [Read more...]