Want to see the top 10 viral videos of 2008? Check out the list compiled by Truveo. It's interesting that not one of the videos is part of a formal marketing or brand-building campaign. Food for thought for marketers to keep in mind as they develop and implement onine strategies for 2009. I will post my two favorite viral videos from Truveo's top 10 list here though, … [Read more...]
‘Kick-ass Copywriting in 10 Easy Steps’ Reviewed in Niche Magazine
Kick-ass Copywriting in 10 Easy Steps was the subject of Dominique Covelli's book review in the Winter 2009 issue of Niche: The Magazine for Progressive Retailers. In the review, Dominique writes: "Business owners wear many hats, and for those with more sales savvy than pen savvy, this book is for you. Susan Gunelius' Kick-ass Copywriting in 10 Easy Steps: Build the Buzz … [Read more...]
Is Catholic Google Guilty of Thou Shalt Not Steal?
Have you heard of Catholic Google? It's a new website that is not affiliated with Google but uses Google's search function to deliver search results that are more acceptable to the Catholic religion. Check out the logo pictured to the left. Sounds like and looks like a trademark dispute waiting to happen (unless there's more going on here than meets the eye). Your … [Read more...]
Dunkin’ Donuts You ‘Kin Ads – Hilarious
It's been awhile since I've seen an ad that hit so close to home and is as funny as the new Dunkin' Donuts commercial, which puts everyday people in the middle of monumental situations and tells them they "'kin do it" with Dunkin' Donuts coffee in hand. Check it out below. I love this commercial. I've been the person in the middle of all of the situations in this … [Read more...]
Special K Ad Embraces White Space and Gets Noticed
Every advertiser knows (particularly online advertisers) that white space is important, yet it can be so easy to fall victim to the allure of that unused space and fill it up with more messages. The result is inevitably a confused customer who doesn't know where to look and ends up simply looking away. That's why it's great to see an ad that makes great use of white space, … [Read more...]
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