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January 5, 2009 By Susan Gunelius

Samsung Unveils World’s Slimmest LCD TV

It had to happen.  First Apple released a laptop computer that could fit in a manilla envelope, and now Samsung Electronics has unvelied the world's slimmest LCD TV.  At just 1/4" think (.26 inches, to be exact), the new LCD TV is slimmer than the vast majority of mobile phones.  No word on the price yet, but Samsung will show off its new 1/4" LCD TV at the Consumer … [Read more...]

Filed Under: Blog, New Product Development Tagged With: market positioning, New Product Development, samsung, samsung electronics, samsung lcd tv

December 31, 2008 By Susan Gunelius

Happy New Year from KeySplash Creative

… [Read more...]

Filed Under: Blog, KeySplash News Tagged With: happy new year, keysplash creative, susan gunelius

December 24, 2008 By Susan Gunelius

Happy Holidays from KeySplash Creative

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Filed Under: Blog Tagged With: keysplash creative, susan gunelius

December 22, 2008 By Susan Gunelius

Axe Webisodes Still Going Viral Years After Launch

Back in 2006, the marketing team behind Axe Body Spray, deodorant and shower gel decided to create some webisodes.  Clearly targeted at men, the webisodes were funny, depicting news reports about the effects of Axe products.  It's been about two years, and the videos are still going viral, making the rounds across the Internet to people who have yet to see them. Both videos … [Read more...]

Filed Under: Blog, Viral Marketing Tagged With: axe, axe body spray, axe ravenstoke alaska, axe shower gel, axe vice, axe video, axe viral video, axe webisodes, Viral Marketing

December 21, 2008 By Susan Gunelius

Sprite Green Packaging Mimics Lemon Juice

I'm not sure if it was intentional or not, but the packaging for Coca-Cola's new Sprite Green product looks a lot like a lemon juice bottle (at least from a distance).  It could be an intentional subconscious connection to the "naturalness" of Sprite Green which does contain 5% lemon juice, or it may have been a mistake.  Either way, it's a nice package.  I suppose the … [Read more...]

Filed Under: Blog, Packaging Tagged With: coca-cola, package design, Packaging, sprite green, truvia

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