If you had any question in your minds that U.S. auto manufacturers are completely clueless, the 2009 Cadillac Escalade Hybrid from General Motors will certainly make it clear that these companies do not deserve a bailout. At $72,000, the 2009 Cadillac Escalade Hybrid is probably meant to say, "Look at me! I'm rich and I care about the environment. Aren't I wonderful?" … [Read more...]
When Consumer Perception Gets in the Way of Marketing
Let me preface this post by saying I'm all for saving the environment. If every Hummer could be removed from the planet, I'd be very happy. However, I think the majority of consumers would have a hard time with the green product I came across online today - the Sinkpositive Sink Combo. Apparently, the Sinkpositive Sink Combo can be fitted to the top of any toilet. Clean … [Read more...]
10 Advertising Words to Avoid in 2009
My latest copywriting article was published on Entrepreneur.com yesterday. This article talks about 10 Advertising Words to Avoid in 2009. While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting. For example, words like … [Read more...]
Top 100 Global Marketers and Top Ad Spending Industries
Advertising Age released its annual report of the Top 100 Global Marketers last week, and the 2008 list is very interesting. Of course, as you'd expect, the list is chock full of consumer products companies and pharmaceutical companies, but I found the amount of money spent when you compare the companies on the list to be very revealing. Take a look at the top 10 companies … [Read more...]
Susan Gunelius Interviewed on ThirdWay Advertising
This week, David Vinjamuri, author of Accidental Branding: How Ordinary People Build Extraordinary Brandsand President of ThirdWay Brand Trainers, published an interview I did with him to discuss my book, Harry Potter: The Story of a Global Business Phenomenon, marketing, blogging and branding. David asked some great questions and reminded me just how much fun it was to … [Read more...]
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