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February 22, 2017 By Susan Gunelius

Why Consumers’ Emotional Connections with Your Brand Matter (and How to Get Them)

consumers emotional connections to your brand matter

Consumers are inundated with messages from businesses both online and offline today. As a result, it is more important than ever to build emotional connections between consumers and your brand. Trust matters more today than it ever has before, but the good news is that it's easier than ever to build that trust simply because the tools of the internet are so accessible. The … [Read more...]

Filed Under: Branding Tagged With: brand advocacy, brand experiences, brand loyalty, brand position, emotional invovlement

February 14, 2017 By Susan Gunelius

14 Guaranteed Ways to Get More Facebook Likes – Infographic

guaranteed more facebook likes

If your customer audience spends time on Facebook, then your business should be there, too -- on an active Facebook Page. The infographic below gives you 14 guaranteed ways to get more Facebook likes for your business Page. To make things even better, all of these tips are easy for you to do! You don't have to invest a huge amount of time or money to see real results! Scroll … [Read more...]

Filed Under: Infographics, Social Media Tagged With: facebook likes, facebook marketing, infographics, Online Marketing, social media marketing

February 6, 2017 By Susan Gunelius

10 Ways to Turn Your Email Receipts into Sales Tools

email receipts sales tools

When someone makes a purchase on your website, do they receive a receipt via email? They should. And when a customer receives a receipt, does it simply provide the details of the transaction or does it transform a bland email message into a compelling sales opportunity? There’s a very big difference. Why are Email Receipts so Important to Your Bottom Line? Research has … [Read more...]

Filed Under: Email Marketing Tagged With: ecommerce, email marketing, receipts

January 30, 2017 By Susan Gunelius

5 Easy Ways to Steal Customers from Your Competitors

steal customers

See all those customers buying from your competitors? Do you want them to buy from you instead? If you answered "yes" to the previous question, then you're ready to grow your business, but first, you need a strategy to steal customers from your competitors. Unfortunately, convincing people to change their behaviors, especially when those behaviors have already turned into … [Read more...]

Filed Under: Blog, Marketing Strategy Tagged With: competitors, market share, Marketing Strategy, niche marketing

January 23, 2017 By Susan Gunelius

How to Write Marketing Messages that Convert Leads into Sales

http://womenonbusiness.teachable.com/p/marketing-messages

Want a complete system to write irresistible marketing messages for any purpose based on secrets professional copywriters use every day? Now, you can get it because I'm offering my own start-to-finish system to write marketing messages that convert leads into sales! The 12-module course is now available through my blog, Women on Business, where I've launched Women on … [Read more...]

Filed Under: Copywriting, Education, Online Courses Tagged With: Copywriting, copywriting course, marketing course, online course

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