The Game Show Network has been around since 1997 and has struggled with its branding since day one. Last month, the Game Show Network debuted a new logo, which has been getting mixed reviews. Check out the evolution of the Game Show Network logo below. What do you think? I like the color palette, which makes the logo take on a nostalgic 70s feeling when game shows … [Read more...]
JCPenney Issues Viral Warning – Beware of the Doghouse
Kudos to JCPenney for putting together a video that's gone viral and is actually funny. The JCPenney video is called "Beware of the Doghouse" and includes a website, too. The effort promotes the JCPenney jewelry products, and the website is very interactive. Users can connect via Facebook, put people in the doghouse or send warnings, and more. It's a fun effort that … [Read more...]
Microsoft’s Latest Misguided Marketing Effort – A Clothing Line
Bet you never thought you'd hear that Microsoft is launching a clothing line? But it gets even better (or worse, I suppose would be more accurate). Microsoft is launching a clothing line and turned to rapper Common to help. Apparently, Common would ad "street-cred" to Microsoft's new line of T-shirts imprinted with phrases that celebrate Microsoft's heyday. It reminds … [Read more...]
1 Million Google Andriod G1 Phones Expected to Sell in 2008
Should Apple be worried? What about RIM? Could the iPhone and Blackberry have some real competition from the Google Android G1? According to the Google Android G1 handset manufacturer, HTC, they expect to sell 1 million Google Android G1 phones by the end of 2008, which is up from an original estimate of 600,000. From what I've heard so far from people who have tried the … [Read more...]
Madonna Strikes a Pose for Louis Vuitton Ad Campaign
The Louis Vuitton brand image is a high-end, high-price, luxury brand. It's a status symbol brand from France that many consumers aspire to own. I'm not sure I completely understand why Louis Vuitton would select Madonna to pose for its new ad campaign. This ad comes on the heels of Louis Vuitton's "Where Will Life Take You?" television and print ads that debuted … [Read more...]
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