Earlier this week, I published a post with a link to a great review of my copywriting book, Kick-ass Copywriting in 10 Easy Steps, by About.com's Guide to Freelance Writing, Allena Tapia. Today, I learned that Kick-ass Copywriting in 10 Easy Steps also made it onto Allena's list on About.com of the Top 10 Books for Writers. Very cool! … [Read more...]
Innovative Package Design Let’s Users Paint Nails on the Go
A new line of Karpati nail care products is innovative in two ways. First, it's free from harmful chemicals used in many nail care products, and second, the packaging is just plain cool! Check out the picture of the Karpati nail polish bottle (courtesy of The Dieline). The unique bottle fits over the user's fingers like a ring, so a person can do his or her nails just … [Read more...]
“Kick-ass Copywriting in 10 Easy Steps” Reviewed on About.com
Today my copywriting book, Kick-ass Copywriting in 10 Easy Steps, was reviewed on About.com by Allena Tapia, the Guide to Freelance Writing. Allena gave the book 4 out of 5 stars. You can follow the previous link to read the complete review. I've started a blog on Amazon.com to support each of my books: Kick-ass Copywriting in 10 Easy Steps Harry Potter: The Story … [Read more...]
Compostable Packaging Gains Speed as Green Business Trend
Compostable packaging isn't new, but developing a set of standards for compostable packaging, particularly home-composting, is still fairly new. A standard and logo has been in place (called the Seedling logo - pictured) that denotes packaging that is suitable for composting in centralized facilities (e.g., on ships), but starting in 2009, a new logo will appear on packages … [Read more...]
Cyber Monday and Beyond – Search Marketing is Where Its At
Cyber Monday is just two days away and it appears that search marketing is the place to be on Cyber Monday and throughout the holiday season. According to a report by SearchIgnite, search marketing spending is up 33% in the first half of the fourth quarter of 2009. Cyber Monday and the entire holiday season is expected to produce lackluster sales for retailers this year, so … [Read more...]
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