Topps doesn't just make baseball cards anymore. Now, Topps is tapping into the popularity of Barack Obama with Barack Obama Inaugural Edition Commemorative Cards. According to an article on Adages, this isn't the first time Topps has harnessed the power of politics for profit. Topps produced trading cards for John F. Kennedy as well as a series of cards called "Man on the … [Read more...]
Another Reason Not to Bail Out U.S. Automakers
Yet another reason why the government shouldn't bail out the Big 3 U.S. Automakers - the $38 million Ram Challenge from Chrysler. What do you do when consumers clearly indicate that big gas-guzzling vehicles are not what they want? Try to convince them otherwise with a $38 million reality show contest - the Ram Challenge. At least that's what Chrysler thinks will save the … [Read more...]
Kohls Resorts to Desperate Black Friday Promotions
Desperate times call for desperate measures on Black Friday. In an attempt to boost sales during a weak economy and a holiday retail season that's expected to be disasterous, Kohls is advertising a promotion that definitely does not have me planning to set my alarm clock early on Black Friday. Check out the ad I saw on Yahoo! today, pictured below. What do you … [Read more...]
11 Phrases that Destroy Brand and Marketing Innovation
I wrote a post for Corporate Eye today that I want to share with my readers on KeySplash Creative Conversations as well. It's called 11 Phrases that Destroy Brand Innovation. In the post, I share 11 of those phrases that anyone who has ever sat through a corporate marketing meeting is sure to have heard before - probably too many times to count. Here are a few of my … [Read more...]
Shift from Print Magazine Hits PC Magazine – Now Online Only
Just last week, I wrote a post here on KeySplash Creative Conversations about the shift away from print advertising that is driving many established magazines to resort to layoffs in order to remain profitable. This week, Ziff Davis announced that its 27-year old PC Magazine will no longer be available in print. Instead, PC Magazine will be available online only. The new … [Read more...]
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