I was reading Branding Strategy Insider today, when I saw a post by Mark RItson about the need for PETA to re-invent its brand strategy. I found the post to be incredibly timely as I had the opportunity a couple of weeks ago to provide my opinion to PETA about how I thought their marketing strategy has to change for the brand to remain relevant and the organization to make a … [Read more...]
A Lesson in The Need for Believable Ads – Chevy Traverse
If you ever followed me when I wrote for other marketing and branding blogs, then you might remember that I'm always preaching the need for advertising copywriting to be believable. Pie in the sky claims just don't hack it. Don't believe me? Check out the ad I saw on the front page of Yahoo! today for the new Chevy Traverse that's pictured below. Do you believe it? … [Read more...]
Junior Mints Brand Extends to Add Junior Mints Deluxe
Premium chocolates were all the rage for awhile. Godiva, Ghirardelli, even Dove grabbed some market share in recent years as the more affordable deluxe chocolate. Now, Tootsie Roll Industries wants to get some of that action and is rolling out Deluxe Junior Mints. The pricier, fancy Junior Mints are bigger than the movie theater standby, and they're covered in dark … [Read more...]
Batman Trademark Lawsuit – Guess Who’s Suing?
Guess who is suing Warner Brothers and Christopher Nolan, the director of the hugely popular The Dark Knight movie, for trademark infringement claiming the word Batman was used without permission? Have you heard of a Kurdish town in Turkey named Batman? Yep, the mayor of Batman, Turkey claims Warner Brothers and Christopher Nolan owe royalties to the town for using the … [Read more...]
Green Billboards – The Next Phase of Green Business
Kudos to Ricoh Americas Corporation for creating the first green billboard that will be hung in New York's Times Square on December 4, 2008. The green billboard is powered by wind and sun and will save about $12,000-$15,000 per month in electricity costs. The green billboard is going up just in time to get some additional hype on New Year's Eve when the ball drops in Times … [Read more...]
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