Even the office of the President of the United States is jumping onboard the social web bandwagon with the launch of President-elect Barack Obama's weekly radio address now on YouTube. Now, this is cool! Did the November 15th Obama YouTube video launch contain any amazing messages or concepts? No. It's nothing we haven't already heard, but the point is that the social web … [Read more...]
KeySplash Advertising Trivia Question 1
I got one of those spam emails today that included a quiz you're supposed to complete then forward to all of your friends. I usually just delete them, but this one caught my eye because it included a question about advertising, which gave me an idea for a fun series on KeySplash Creative Conversations - KeySplash Advertising Trivia. Here's how it works: I'll pick … [Read more...]
Shift from Print Advertising Drives Magazine Layoffs
If anyone doubted that print and television advertising were on the brink of suffering, those doubts have been shattered with the recent layoff announcements by not one, not two, but multiple magazine industry leaders in various categories. Time, Sports Illustrated, Fortune and Money have not just let executives go recently, but now, each company is seeking voluntary layoff … [Read more...]
Is a $3 Million Super Bowl Ad Worth It?
It was just announced in an article on BrandWeek yesterday that Cars.com spent up to $3 million on a 60-second spot that will run during the second quarter of the 2009 Super Bowl on February 1, 2009. The spend is part of a $200 million marketing campaign for Cars.com that will run throughout 2009. So here is my question - is $3 million for 60-seconds worth it? There is no … [Read more...]
You Know a Customer Really Loves Your Product When …
He makes a YouTube video out of it! Let's face it - every brand would like a customer to make a positive YouTube video about its product then have that video go viral. That's what happened to one loyal fan's video that is not only funny but impressive, too. Check it out below. Now it's your turn to fill in the blank. Leave a comment with your response to ... "You … [Read more...]
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