This week, I published an article on Entrepreneur.com about grammar rules that are ok to break in copywriting. In the article, I identify five specific rules that copywriters can break, but I also mention that you must write copy that speaks to your audience in terms they'll respond to. You can follow the link above to read the complete article, and of course, you can learn … [Read more...]
Top Business Priority – Creating Brand Champions
This week, I wrote a guest post for NewsOnWomen.com called "Your Top Priority - Creating Brand Champions" where I discuss the importance of creating brand advocates for your business and tips for getting started. Follow the link above to take a look! … [Read more...]
Branding Lessons from the 2008 Presidential Election
The 2008 Presidential Election has finally ended, and the results provide a valuable lesson in branding. In simplest terms, people are changing - quickly. The social web has certainly played a part in making that change move so fast. Never before has the exchange of information and ideas been easier or faster. With the power of the social web and the word-of-mouth marketing … [Read more...]
Susan Gunelius Interviewed on Business Profits Radio
Business Profits Radio is a satellite radio show hosted by business expert, Robert Skrob. This week, Robert interviewed Susan Gunelius, author of Kick-ass Copywriting in 10 Easy Steps, to learn more about how to build your business and the buzz around it using simple techniques for creating compelling marketing messages. Some of what Robert and Susan discussed … [Read more...]
Pepsi Through the Years – The Brand Moves On
Pepsi has officially launched its new logo and package designs. As part of the move to the new look, PepsiCo released a video that shows the evolution of the Pepsi logo and package design. It's a somewhat nostalgic look at branding history. I'm not completely sold on the new Pepsi logo and package design. The entire look seems too reminiscent of RC Cola to me. It … [Read more...]
