So you're standing there at the gas pump waiting for your gas tank to fill up while watching a TV screen above the pump that plays commercials. What do you think? Is this a great way to capture the attention of a captive audience or will messages get lost in the clutter? Gas Station TV is betting that brands will be chomping at the bit to buy ad time at gas pumps, and so … [Read more...]
Bravo TV is the Hot Spot for Product Placement Buys
If you have a product to sell, getting it on a Bravo TV reality show like Top Chef or Project Runway might be the ticket to boosting sales. Thanks to its popular reality shows, Bravo TV has taken the top ratings spot among all broadcast and primetime cable television categories during the first half of 2008. According to Product Placement News, brands like Toyota, Clorox, … [Read more...]
150 Years of Macy’s in 1 Commercial
Kudos to Macy's for its feel-good commercial celebrating 150-years as part of pop culture. The commercial delivers a perfect brand message for a struggling economy entering the holiday retail season. The ad was also ranked the second most liked ad by consumers between September 15 - October 12, 2008, according to Nielsen IAG Research (via AdAge.com). Check out the ad … [Read more...]
Pentawards for Package Design 2008 Winners Announced
This news comes courtesy of my favorite package design blog, The Dieline. The winners of the 2008 Pentawards for package design have been announced, and there are some highly creative designs included in the mix. There is some consistency however in terms of trying to use unique bottle designs in the beverage category and clean, crisp designs across all categories. I think … [Read more...]
Lower Income Consumers Can Still Afford Their iPhones
The economy might be tanking, but news reports say consumers earning less than the national median household income can still find money to buy iPhones. Apple must be pleased. According to a new study by comScore, as the economy sinks lower, iPhone sales move in an inverse direction among consumers as follows: 48% increase in purchases since June 2008 among consumers … [Read more...]
