Pronouns. Little words that you learned about in school but barely think about anymore. However, those little pronouns matter in copywriting. In fact, they matter a lot! The reason is simple. Your copy should speak more about your customers and less about you. Why? Because no one cares about you. They care about how you, your brand, your company, your product, and/or your … [Read more...]
Brands and the Macy’s Thanksgiving Day Parade
Brands aren't a new thing for the Macy's Thanksgiving Day Parade. Since the first giant balloon appeared in the 1927 parade (it was Felix the Cat), companies saw the parade as an opportunity to get their brands in front of large audiences right before the busy holiday shopping season. In the early days, balloons and floats featured well-known entertainment characters like … [Read more...]
Copywriting is Not Just Smoke and Mirrors
What is copywriting? It’s simply the use of words to drive an audience (typically consumers) to action. More importantly, copywriting is one element of your marketing toolbox. To build awareness and recognition of your product or service and to ultimately drive sales, you can use a variety of marketing tools, including placing ads (that is, buying digital, television, radio, … [Read more...]
5 Rules You Can Break in Your Marketing Messages
Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you're not breaking some grammar rules, you're probably not getting the best results---not even close. Why is breaking some … [Read more...]
4 Rights of Marketing
The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you're pursuing, the 4 Rights of Marketing are critical considerations and components. They're the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and … [Read more...]
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