I'm often asked how and why social media marketing become so important. Believe it or not, social media marketing isn't revolutionary. It's evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let's take a closer look at how social media marketing became what it is today---a … [Read more...]
Don’t Make Customers Connect the Dots in Your Copywriting
Your customers are busy. Don't make them play connect the dots when they see or hear your ads, read your content, and so on. They won't do it. Instead, they'll move on to another brand that will give them the information they want or need (even if they don't know they want or need it), and they'll never think about your brand again. You should never assume that consumers … [Read more...]
Must-Try Social Media and Productivity Tools
I'm not an early adopter of new tools. I hear the buzz, but don't feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I'm envious of people who can try every new tool they hear about---how do they find the time? It's a secret I'm not privy … [Read more...]
Write Better Marketing Messages by Thinking Like a Journalist
While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products in order to create a compelling, actionable message. For example, don't just use your own opinion to identify the best features and benefits of your product. Those features and … [Read more...]
10 Ways to Quantify Your Differentiators
If you can quantify the differences between your product and your competitors' products, you've hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but you offer a five-year guarantee, shout it to the world in your copy! Gather Your Quantifiable Evidence To quantify your differentiators, you first need to gather your data. Nothing … [Read more...]
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