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The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and marketers break it every day.
The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers’ needs.
In other words, no one cares about you. All they care about is how your business, brand, product, or service can help them, make their lives easier, make their lives better, and so on. They want to know that when they buy from you, their needs will be met.
You can learn more about the first tenet of marketing and how it applies to your business and marketing efforts in my new article published on LinkedIn: The #1, Absolute, Most Important Rule of Marketing.
Break this rule at your own risk!
Share the post "Are You Breaking the First Tenet of Marketing?"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Whether selling or marketing, the focus must be on actually helping the customer. So true, and that focus makes all the difference in the long-run.
I think this is so true the focus must actually be on helping the customers. Because helping the customers are how you will continue to get their business.
Great post. I think only those companies succeed at the end of the day who really care about how their customers lives are enhanced. It is very important to create something that will add a lot of value to the ecosystem.