Share the post "How to Build Your Small Business Brand with Social Media"
Recently, I was invited to appear in a podcast for Kimco Realty about using social media to build small business brands.
Click here to listen to the full interview.
During the interview, we covered a lot of topics related to branding and social media marketing. In just over 23 minutes, we discussed everything from optimizing your social media presence to leveraging social media to drive foot traffic to brick-and-mortar locations.
Here is a list of some highlights from the interview:
- How small business owners can decide if they should build their personal brands or business brands on social media
- Which social media sites small business owners should start engaging on first
- How to optimize company Facebook Pages and Twitter Profiles
- Why it is so important to provide value to consumers on social media
- How to use social media to drive foot traffic to a brick-and-mortar business location
- How to avoid common mistakes that small businesses make on social media that can hurt their customer relationships
- How small businesses can advance their social media marketing efforts today
Follow the link above to listen to the complete interview.
Share the post "How to Build Your Small Business Brand with Social Media"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Thanks a ton for sharing us the interview. Every expert says to be genuine and so even the speaker told to use the social media as a platform to connect to the audience or listen to them and not just merely throwing ads.