Mary Emma Allen of b5media’s HomeBizNotes.com blog published a review of my latest book, Building Brand Value the Playboy Way
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Thank you, Susan, for mentioning my review of your latest book and linking to it. I think you have an awesome book here with a great deal of information about branding in general, not just about Playboy’s accidental and intentional branding. I’m trying to use your suggestions for developing a brand for my business.
Sounds like a very interesting read. Thanks for the review. I am going to add it to my wish list 🙂