It’s been awhile since I’ve seen an ad that hit so close to home and is as funny as the new Dunkin’ Donuts commercial, which puts everyday people in the middle of monumental situations and tells them they “‘kin do it” with Dunkin’ Donuts coffee in hand. Check it out below.
I love this commercial. I’ve been the person in the middle of all of the situations in this commercial at one time or another – digging out of snow when I used to live in New Jersey (I moved to Florida for better weather), pushing a stroller filled with my triplets and wishing for naptime to come, trying desperately to put together toys, playhouses, etc. while the triplets impatiently waited, inundated with a desk of paperwork.
I think the vast majority of people have been in at least one of these situations and can relate to this commercial. Kudos to Dunkin’ Donuts!
By the way, I just drank a cup of Dunkin’ Donuts coffee this morning!
What do you think? Is there a situation in this commercial you can relate to?
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Wow! I can identify with each one of those scenes, although I only have three kids, not four. I think they should expand this and show people doing stuff with their free hand while maintaining the G.I. Joe Kung-Fu grip on their Dunkin’ Donuts coffee. That would probably be even funnier.
I cracked up at the snow scene having lived in upstate, NY, and then again with the swingset. Have you ever put one of those together? What a nightmare! Funny!