The video below is highly politically incorrect, but it shows one more view from consumers about how Microsoft is failing to connect with consumers through its products and reactionary commercials (think of the “I’m a PC” ads released in response to Apple’s popular “Mac Guy vs. PC Guy” commercials).
Apple might not be at the peak of its branding game anymore, but the company did succeed in developing a powerful relationship brand that Microsoft continues to try to compete against. It’s past time for Microsoft to start focusing on changing from within and stop focusing on what Apple is doing.
Don’t believe me? Check out Homeless Frank’s view in the video from Landline TV.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Follow Me:
