The Game Show Network has been around since 1997 and has struggled with its branding since day one. Last month, the Game Show Network debuted a new logo, which has been getting mixed reviews. Check out the evolution of the Game Show Network logo below.
What do you think? I like the color palette, which makes the logo take on a nostalgic 70s feeling when game shows were at their peak of popularity. I also like the use of squares that’s reminiscent of cklassic game shows like the Hollywood Squares or Tic-Tac-Dough. However, I don’t like the classic black circles optical illusion effect that’s going on, and I don’t like how the tagline is laid out. Why no space between “play” and “everyday”? I know I’m anal, but that really bothers me. Overall, I don’t think the logo is terrible, but I’m surprised that’s the best the Game Show Network could come up with.
However, with all that said, I do like how the logo is animated on the Game Show Network website (take a look – the squares move around like a puzzle but only for a few seconds when you first visit a page within the site). That’s clever and fun.
Your thoughts?
Image: The Game Show Network via Wikipedia.org
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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