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I wrote an ebook for one of my clients, Newstex, which is now available for free download on the Newstex website. It’s called The Truth about Blog Syndication, and its purpose is to teach bloggers the facts about licensed blog syndication (which Newstex offers) versus free and ad-supported blog syndication. There is actually a very big difference, and many of the myths about blog syndication that bloggers hear are true of the free and ad-supported syndication models but not the licensed syndication model.
Without giving away everything in the book, licensed blog distribution gives bloggers a way to increase their exposure to audiences that are not likely to find them through traditional web searches, and it gives bloggers royalty payments when their content is viewed by end users. It’s worth looking into, learning the facts, and considering for your own blog. At the very least, don’t make a decision until you know the truth about blog syndication.
You can download The Truth about Blog Syndication on the Newstex website. It’s free and licensed under Creative Commons, so you can share it, tweet it, blog about it, repost it, etc.
I should also mention for full disclosure purposes that I’m a marketing consultant for Newstex, and I syndicate my blog through Newstex.
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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