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So you’re standing there at the gas pump waiting for your gas tank to fill up while watching a TV screen above the pump that plays commercials. What do you think? Is this a great way to capture the attention of a captive audience or will messages get lost in the clutter?
Gas Station TV is betting that brands will be chomping at the bit to buy ad time at gas pumps, and so far, it seems to be working. According to the Gas Station TV’s first Nielsen On Location Media Pocketpiece report, 76% of gas pump ads are seen by a desirable demographic – the 18-49 age group.
Naturally, not every brand will fare well with gas pump ads, but it does seem like a great channel for brands available inside the matching gas station store or closely located to that gas station (e.g., the local McDonalds or Starbucks) that appeal to the demographic at that specific gas station.
What do you think about gas pump ads as a marketer? As a consumer? I think they’re a win-win simply because they’re not obtrusive. Now, will they actually convert? That’s another question entirely that has yet to be answered.
Your thoughts?
Image: gstv.com
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I’ve seen these at the Murphy gas stations located next to Wal-Mart and they’re definitely less annoying than the displays that were constantly encouraging me to buy a fuel additive. I think we’ll be seeing more of these crop up at other gas stations soon.
Scott, I think you’re absolutely right. Out-of-home digital media is poised for significant growth!