Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I would love to see you add a blog about selling, to your blog. You have some great articles in the other categories.
A discussion about “asking questions” would be great.
All the sales people and ads I see everywhere are full of, we can do this, we’re the best this, we do more blah, blah, our warranty.
For example: If you could increase your sales; maintain your gross profit; grow your business; lower your advertising cost; and hire some of the great people your competitors are laying off during this recession; would that Interest you?
Everyone seems to have forgotten this! It’s about the customer, they don’t want to here about you, they want you to tell them what you will do for them now!
Once again we love your Blog. Bob Lewis
I’m sorry, I would like to ad something to my last post.
SALES HOMEWORK: 1. Try writing a few ads for your company, that ask a question; while listing three benefits (not features) for your prospects.
Make sure they’re opened ended questions, that make your prospect think; not yes or no questions. This is hard but it will pay off bigtime!
2. Do you really know what you’re selling? If you do, it will save you a fortune in advertising, and increase your sales.
3. Do you present your business as the low cost leader; and then
spend all your time trying to convince your prospects you’re the most established and Reliable business in town? (choose one)
Just a few thoughts, I would love some feed back on this, we’re trying to learn too!
Thanks again, I’ll let someone else get a word in now.