How to Create a Sense of Urgency in Marketing Messages

Entrepreneur_3_Ways_to_Move_Consumers_to_Action_200px I write about the topic of creating a sense of urgency and motivating consumers to action through your copywriting extensively in my book for small business owners and beginner copywriters, Kick-ass Copywriting in 10 Easy Steps, where I explain that crafting effective calls to action is a talent that you can learn.

My newest article on Entrepreneur.com gives 3 useful tips to help you create a sense of urgency in your marketing messages. You can follow the link to get all the details: 3 Ways to Move Customers to Action.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.