HP on the Right Digital Marketing Track if CMO Has His Way

I found a snippet of a presentation by HP CMO Mike Mendenhall on AdAge.com today that I have to share. If you haven’t seen it yet, follow the link above and check it out. Mendenhall took the words right out of my mouth. I’m a big proponent of integrating digital media fully into your marketing plan and leveraging consumers to grow your brand through digital media. Those are exactly the points that Mike eloquently makes in his presentation at the recent ANA conference.

In his speech, Mike redefines brand strategy as something that has to be nurtured among consumers rather than an image or message companies can dish out to them. He also notes that ad agencies still don’t get it when it comes to integrating digital media completely into marketing strategy. Take a look at the 3-minute snippet from his speech then leave a comment and share your opinions on branding, marketing and digital media.

Image: Adage.com

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.