I found a snippet of a presentation by HP CMO Mike Mendenhall on AdAge.com today that I have to share. If you haven’t seen it yet, follow the link above and check it out. Mendenhall took the words right out of my mouth. I’m a big proponent of integrating digital media fully into your marketing plan and leveraging consumers to grow your brand through digital media. Those are exactly the points that Mike eloquently makes in his presentation at the recent ANA conference.
In his speech, Mike redefines brand strategy as something that has to be nurtured among consumers rather than an image or message companies can dish out to them. He also notes that ad agencies still don’t get it when it comes to integrating digital media completely into marketing strategy. Take a look at the 3-minute snippet from his speech then leave a comment and share your opinions on branding, marketing and digital media.