Just a random branding thought today.
Is it just me or does the brand name SoyJoy remind you of Soul Glo? Everytime I hear the name SoyJoy, I hear the Soul Glo song, “Just Let Your Soul Glow,” over and over in my head.
For those of you who may not have seen one of my favorite movies, here’s a clip of the Soul Glo commercial from Coming to America.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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It’s just you. You need to get out more often. Actually, now that I’ve read this, I can’t get that song out of my head or the scene in the movie where all of the “Soul Glow” family get up from the couch and you see the stains where their heads were resting.
Actually, when I see or hear SoyJoy, I think of “Happy Happy Joy Joy” from the old Ren & Stimpy show. Wow! I probably need to get out more often.
Scott, that’s so funny! Now I can’t get that Ren and Stimpy song out of my head! 🙂