With Jay Leno moving out of his late night talk show spot on NBC, Conan O’Brien is moving up one hour and Jimmy Fallon is taking Conan’s old time slot with Late Night with Jimmy Fallon. To honor the move, Jimmy Fallon let visitors to his show’s website pick his show’s new logo. Number Seventeen was brought in to design the new logo. They have also designed for Saturday Night Live, and you can definitely tell based on the three design choices for Fallon’s show.
Unfortunately, these logo choices offer little differentiation from brands like Late Night with David Letterman. I would have liked to see bolder logo choices that move further away from the expected branding of late night talk shows. These logos seem very safe, and it appears Late Night with Jimmy Fallon will end up being more of the same late night TV that people are used to.
The three logo choices are below. What do you think about them?
The first logo won. You can watch the original video announcing the poll to choose the logo here, and the final results video here.
On a separate note, I think it’s great that Jimmy Fallon is leveraging his show’s website and blog to connect with his audience!
What do you think?
Images: LateNightwithJimmyFallon.com
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Dan, thank you for pointing that out. Can you tell I was writing this post much too late at night? 😉
I fixed it!
I prefer the second one myself, but they all seem a bit safe to me and too much like both Leno and SNL, if you ask me.