Leading in a Social World

Today, I will be leading a webinar called Leading in a Social World as part of a free 4-day virtual event, The Leadership Summit, hosted by MACRO Recruitment.

In my lecture, which is schedule for 6:30 p.m. Eastern Time on March 10, 2014, I’ll discuss how the leadership role in business has changed at the hands of the social web and how to develop a company culture that turns employees into your most powerful social media brand advocates. Following is a summary of what I’ll talk about during the webinar.

The days of pushing marketing messages out to consumers and crossing your fingers that they’ll work are over. Today, marketers operate in a demand society where consumers constantly pull information from the internet and their social media connections to make purchase decisions. The best leaders understand the power of the social web in driving word-of-mouth marketing and building online brand reputations. However, they’re ignoring their most valuable asset and missing opportunities to harness that power. Their employees remain their most untapped marketing resource.

If your employees don’t believe in your brand and publicly advocate it, why should consumers?

Rather than working in silos and servicing customers in isolation, the 21st century world of open and instant communication (thanks to the social web) requires that leaders develop a network management style by giving up some control and personalizing their brands (through their employees) in a highly connected and extremely flexible, people-centric organization.

During the webinar, you’ll learn how to develop a company culture that fosters brand advocacy, how to develop guidelines that empower employees to become vocal brand advocates, and how to leverage that company culture and your brand promise to build an online reputation that consumers trust.

Today, companies are held accountable in front of a global audience. Through user-generated content, everyone is a pundit, an expert, and a consumer, and ensuring your company has a reputation management disaster recovery plan is just a small part of setting your company up for success. Leaders who understand that there is more emotion in business today than ever and who embrace the personalization of brands, products, and services through social media engagement will thrive. Learn how to do it for your company and team before now and you’ll get a significant competitive advantage.

Attend The Leadership Summit and Hear from 20 of the World’s Top Leadership Experts

Following are details about each of the lectures that will be held during the free event:

Leading in a Social World
Susan Gunelius explains how the leadership role in business has changed at the hands of the social web and how to develop a company culture that turns employees into your most powerful brand advocates.

“Be A STAR” – 5 Secret Insights to being the Driver of Positive Change for You, Your People & Your Organization
Betska K-Burr explains how you can become a confident indispensable instrument of positive change in the workplace.

Overcoming an Imperfect Boss How to Build a Better Relationship With Your Boss
Karin Hurt explains how frustrating it can be when leaders fall short of your expectations. She shares how you can achieve a better relationship with your boss.

Personal Business: How to Market You and Your Business in the Digital Age
Andrew Ford explains how marketing has changed over the past 15 years and how businesses now have to rely on recommendations and get creative with advertising their products.

Awakening the Spirit of Enterprise
Jan Polak explains how business is changing and how you can integrate success, fulfilment, joy and productivity into your workplace.

Beyond Diversity – Integrated Woman Leadership for the 21st Century
Bea Benkova writes explains women in the corporate and entrepreneurial world and how they are not in the workplace to irritate or substitute men but rather to help bring leadership of teams and organizations.

Invite Change – Turn Chaos Into Clarity
Lisa Murray explains how you can turn change from something that is feared into a door of possibility opening wider than experienced before.

The Facilitative Leader: the Art of Creating High Performance Spaces
Warwick Cavell explains the facilitative leader and how they know how to influence and to be in control without the need to be in control.

What if Nobody Worked for You?
Jonathan Raymond explains leadership and how your employees don’t work for you but for themselves. He shares how to change this to benefit your business.

Increase Your Bottom Line, Get the Relationship Right and the Rest Will Follow
Teresa Hetherington explains relationships in the workplace and how most people leave organizations due to bad relationships with bosses or colleagues. She discusses that soft skills are required to build more positive relationships.

What if Your Hidden or Unused IQ Became Gold in Your Hand?
Dr Ellen Weber explains workplace creativity and how it may need to be re-energized in the workplace. She discusses practical tools from the neuro roots that awaken workplace well-being or tank productivity.

How to Influence, Motivate and Get the Best Out of Your Staff
Maureen Pound explains how you can support your staff to do a great job but also free up your time.

Leadership in the Real World – Down-to-Earth, Practical Things to do to Make Your Team Perform Better
Jon Dale explains leadership in today’s workplace and what he has learned in the past 20 years that can benefit all employers.

Does Your Business Culture Attract And Keep Good People?
Wayne Dyson writes about leading effectively in the workplace and how you can lift employee engagement, reduce errors and recoup time and do it stress-free!

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.